Durga Puja is less than a month away.  The people of Bengal have already started preparing for the festival.

Durga Puja is one of the most important Hindu festivals in India, celebrated with great vigor and devotion. The origin of Durga Puja goes back to as early as 16th century A.D. The festival is celebrated for ten days in Ashwin month of Hindu calendar. It usually falls in the month of September and October. Durga Puja celebration involves worshiping of Goddess Durga, the ten armed Goddess riding the lion. Last four days called as Saptami, Ashtami, Navami and Dashami are being celebrated with much aplomb and gaiety.

The day is also observed to commemorate Lord’s Ram’s first invocation of Goddess Durga when he was preparing to wage war with the king of Lanka, Ravana. The legend has it that Lord Ram invoked Goddess Durga, also known as the slayer of the buffalo-demon, by lighting 108 lamps and offering 108 blue lotuses before going to war. Today, the celebration of Durga Puja has more evolved into popular culture of Bengal and special occasion for family reunion and social gatherings.

Durga Puja means eating together with new clothes. Various marketing companies have started their new advertisement on the occasion of Puja. HS Creation started making advertisement for them. Their Puja commercial was shot at a famous restaurant in Kolkata on Sunday. This commercial shoot was organized by the shoot director Amal Das under the initiative of Himadri Shekhar, the owner of HS Creation. Famous models of Kolkata participated in the shoot in trendy clothes on this day. Tanmoy Biswas was present as a designer in this commercial shoot of the day, makeup artist was Nanda Majumdar and photography was done by Sayantan Dutta.