Kolkata 17th Sep: BIG FM sends a resounding message across Kolkata with its annual eco-conscious campaign ‘BIG Green Durga’.

Kolkata, also known as ‘The City of Joy’, is the hub of every granular fervor related to the festival of Durga Puja. Making this Puja eco-friendly and green, BIG FM, one of the leading radio networks in India, has embarked on yet another purpose-driven campaign called the BIG Green Durga. The radio network has also roped in Rituparna Sengupta as the face of the campaign. With a power-packed team of RJs, celebs, and the entire workforce, BIG FM will embark on this eco-friendly drive across the length and breadth of Kolkata to help the city celebrate the homecoming of Goddess Durga responsibly.

The entire campaign sees BIG FM venturing out on a waste collection drive across localities, schools, colleges, and offices in Kolkata. Striving for a greener nature, BIG FM will accumulate previously owned clothes, old newspapers, and the likes to mold them into the form of goddess Durga. The finest artisans will then make the idol with an aesthetic appeal. Adding excitement to BIG Green Durga are some of the most popular RJs of West Bengal, such as RJ Koushik, RJ Pamela, RJ Sumanta, and RJ Moubani, who will conduct a series of engagements at each stop to spraed the festive cheer across Kolkata.